These are from the Summer 2010 ad campaign. So gorgeous, i can't wait to buy my bikinis for this year! Love the last picture, with the little girls in - it looks like the dream holiday,.
I couldn't resist putting these old pictures from Summer 2008 up as well. The campaign included Daria Werbowy (shown in these) and the girl now fronting Versace fragrance, Lara Stone. I love that H&M never seems to get dated - i mean these pictures don't look a couple of seasons old, they could pass for new season i think.
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